Guideline says pricing for Thanksgiving weekend games is up 11% to $576,000 for a 30-second unit. ...
Today's Top News
MediaDailyNewsTrump, X In Talks To Resolve 2021 Twitter Account Ban
President-elect Donald Trump and X Corp, now owned by Trump ally Elon Musk, on Wednesday told an appellate court that they are in talks to resolve a battle over Trump's 2021 suspension from X, ...
Western Union launched a new media business earlier this month to offer advertisers a link to diverse multicultur ...
Texas AG Ken Paxton is investigating whether the World Federation of Advertisers and its now-defunct Global Alliance f ...
The company confirmed that Publicis will handle media planning and buying in the UK, Ireland, Austria, Switzerland a ...
The company says alpha testers are seeing a 12.7% increase in conversions for ads featuring promotions vs. t ...
King was one of the founders of pioneering media agency Zenith, launched by Saatchi & Saatchi in 198 ...
The decision to divest Chrome was not unexpected, and is intended to "stop Google's control of this critic ...
Under Rosenworcel's leadership, the FCC restored the Obama-era open internet rules, tightened data breach notification regulations, and fin ...
PAN Foundation Working To Drive LGBTQIA+ Access To Clinical Trials
Only when underrepresented communities participate in trials "can we ensure the results are applicable across the general populati ...
Not Everyone Hated That AI-Generated Coca-Cola Holiday Ad
Consumers scored the ad "exceptional," scoring a 5.9 out of 6 in System1's "Test Your Ad" scoring sys ...
Zaxbys Sets Black Friday Screensaver Deal At Walmart
Walmart's high-definition TVs for sale will show a Zaxbys' screensaver featuring the newly redesigned Zax Packz family me ...
Spotify, Amex, Resy Recommend Restaurants Based On Users' Listening Habits
A new in-app experience aims to automatically turn Spotify users' favorite songs into a personalized list of suggest ...
Survey Reveals TikTok's Influence Over Holiday Shopping Habits
A new survey by marketing agency MGH showcases TikTok's influence over users' shopping habits, as well as t ...
Fireball Whiskey Aids Slap-Happy Holiday Revelers With Boozy Stocking
Fireball leverages the tradition of drinkers "slapping wine bags," especially during holiday moments of family tension. ...
Target Must Face Privacy Claims Over Alleged Facial Recognition
A federal judge said Target shoppers can attempt to prove that Target uses facial recognition technology. The compa ...
FWV, Baker & Bonner Align For Western Marketing Partnership
The two agencies have a long history of immersion in the American West. ...
Texas Cheer: Bakery Debuts First Work For Shiner Holiday Brew
The dark wheat ale is a perennial favorite for many Texans. ...
Logan Will Lead Strategy For Grey New York
Logan will work with clients including Applebee's, Modelo and Haleon. ...
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Find Out More »OPINION
Everybody knows TV people are really, really smart - or at the very least, smart enough. ...
I would like to publicly call out as as cynical opportunists those brands reportedly coming back to X. ...
The company's U.K. Christmas ad has ignited an "anti-woke" firestorm. How long before the backlashers paralyze creative teams? ...
